FRANCHISE
FAQ'S
What is Corkys?
Corkys Ribs and BBQ Restaurants are full-service, family-oriented
barbecue restaurants with a dining area, a take-out area, a drive-thru,
and catering services. Corkys serves both lunch and dinner,
and the menu includes barbecue, grilled and smoked meats, poultry
and seafood, along with BBQ baked beans, fries coleslaw, bread,
and onion loaves. Pizza, spaghetti and a selection of desserts are
also available.
What is the process of becoming a Corkys franchisee?
First, a potential franchise prospect either calls or writes requesting
franchise information and there is an initial telephone conversation.
Following, an information packet, which includes a question and
answer summary, an application and other information about Corkys,
is sent to the prospect. Next, there is a follow-up conversation
regarding the receipt of the information package and any questions
that the prospect may have. Then, the prospect sends in his/her
completed application, including a financial statement. After receipt
of that information, we conduct an initial approval process. After
approval, there is a personal meeting to share additional information,
including a Uniform Franchise Offering Circular (UFOC). Next, there
is an area development agreement or a license agreement that is
executed by both parties, and up-front franchise fees are paid.
At that point, we begin the process of site selection and the development
of Corkys.
How large is the initial total investment necessary to open
a Corkys?
The total investment to open a Corkys is approximately $385,000
- $685,000, exclusive of real estate acquisition and development
costs, insurance, and liquor license. Real estate costs can vary
widely, depending on such factors as location and whether you retrofit
an existing facility or build from the ground up. The initial franchise
fee is $50, 000, which is included in the aforementioned total investment
costs. If you decide at the time of signing that you want to commit
to other stores, the initial fee for those stores would be discounted
to $35,000 for the second store, $25,000 for the third store, and
remain at $25,000 for each additional store. You would be required
to pay a $10,000 reservation fee for each store beyond the first
store. That fee will be applied against the franchise fee for each
store at opening. The royalties would be 4% for the first three
years, 4.5% for the next two years, and 5% after the fifth year.
The Uniform Franchise Offering Circular provides more information
on these and other related subjects. You will receive the UFOC upon
completion and acceptance of your application.
What is the net worth requirement for becoming a Corkys
franchisee?
A single unit franchisee must have liquid assets of $250,000, exclusive
of home equity and autos, and must have a total net worth of approximately
$500,000.
What is provided for the franchise fees and royalties that are
paid?
The franchise fee provides funding for all costs incurred by Corkys
associated with the organization and maintenance of the franchise
system. These costs include trademark registration and protection,
the process of franchisee selection, new store openings, the training
of managers, the process of site selection and evaluation, and assistance
in the development of the Corkys.
Royalty fees provide franchisees with the benefit of the ongoing
operating system. This system includes recipes and procedures that
enable you to attract and keep your customers. These fees also provide
the ongoing support of our management team, system marketing plans,
and the development initiatives that enhance the performance of
the overall system. In addition, the fees provide the staff necessary
to ensure that proper operating standards are maintained in all
of the restaurants. All of these services help to enhance the brand
awareness that the Corkys system enjoys. More information
is contained in the UFOC.
What territory is available for expansion for a Corkys,
and how does that tie into the development plans for the company
versus the franchise system?
Territory is now available for development, with the exceptions
of the states of Florida, Louisiana, a 60-mile radius around Memphis,
and the previously reserved areas for development by corporate and
existing franchisees. We will be happy to discuss this in more detail
with you. As part of the market research that we have conducted,
we have determined, in general, the population, demographics, traffic
counts, income, etc, that are required for development of one or
more restaurants.
What type of building should be developed?
There are basically two options. One may elect to build a new prototype
building from the ground up, or may find an existing building to
retrofit. With either alternative, the lease/buy types of decisions
will have to be evaluated.
There are many ways to go about development, and we will provide
assistance throughout the process. We will put you in contact with
experienced architectural design personnel. Furthermore, as relates
to equipment, we will assist with the necessary specifics of layout
and design.
Tell me about the training and assistance that is provided in
the opening of a Corkys restaurant.
Corkys will provide the training for a general manger, assistant
managers, and others holding key positions. Prior to the opening
of a restaurant, up to a total of four individuals will be provided
with six to 12 weeks of intensive training. This training is mandatory
for all new licensees and will be done in an existing Corkys
restaurant. There is no charge for this training, as training is
included in the franchise fee. However, franchisees will be responsible
for salaries, travel, and room and board expenses incurred by trainees.
In addition, Corkys will assist by sending at least one representative
to the restaurant for 10 to 14 days during the week prior to, during,
and after the opening of the restaurant. We will also assist in
developing an opening marketing plan for the restaurant(s).
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